CAPABILITY IN CONTEXT

Eryri National Park // Multi-Location // 2019 // Web Ready Stills

Small 4x4 - big Terrain

  • Brief.

    Road-test the Suzuki Jimny for Ferrous Magazine, a web-based automotive culture title. Create a lean editorial set that shows real-world capability - campsite practicality - greenlane character, delivered as web-ready stills in a consistent 4x3 master.

  • Approach.

    Three days in Snowdonia - camping by the river - natural light only. Handheld stills throughout. Scott (Ferrous editor) drove for moving shots while I shot from lay-bys and safe pull-outs. Stock Suzuki press-fleet car - no accessories - honest presentation. Kept colour neutral and reflections controlled for an editorial feel that prints clean if needed.

  • Result.

    30 images published across Ferrous socials - 50 delivered in total as a complete editorial package. Masters supplied as 4x3 for site uniformity. Finals in 5 days. The Jimny also served as my support vehicle a few days later on an Octane magazine shoot at Curborough - handy over dirt in the infield.

Deliverables

50 finals - web-ready JPEGs (4x3 master)

  1. Mix of hero stills - tracking - campsite - landscape context

  2. Simple captions set for easy scheduling

  3. Usage: Ferrous socials - editorial archive

Credits

Client - Ferrous Magazine - editorial feature
Vehicle loan - Suzuki Press Office
Photography - Creative direction - Drew Deas
Editor - Driver - Scott Blackburn
Location - Eryri - August 2019

Tell the story, not just the spec.

Lean editorial shoots that travel light, deliver fast, and read clean Online.

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