The logo of Avon Green Financial, featuring a dark teal circle with the white initials 'A G' intertwined and a small leaf extending from the 'A'. To the right, the text 'Avon Green' in dark teal with the word 'Financial' underneath in smaller font.

CLARITY IN MOTION.

Built For Approvals // Compact Crew // 2024 // Stills & Motion

A Campaign Built To Move.

  • Orange and black sports car driving on a highway with green hills and a partly cloudy sky in the background.

    Brief.

    Create motion-led visuals that contrast stagnation at home with forward momentum on the road - aimed at 30-something business owners who value freedom, clarity and choice. The set should feel premium, punch through typical financial marketing, and be supplied in multiple aspect ratios for site and social.

  • A person riding a black motorcycle on a rural road surrounded by green trees and bushes, wearing a helmet and leather jacket.

    Approach.

    Two small-footprint road units at Cheddar Gorge and along the Elgar Route, plus a controlled home interior for the “stagnation” scene. Public roads, no permits, working around traffic gaps through the day as scoped. Stills on Sony A1 handheld, motion on Sony FX6 handheld, shooting from a Toyota C-HR tracking car where required. Colour managed to keep brand-safe greens.

    Locations delivered: Cheddar Gorge - Elgar Route - Home TV scene.

  • Orange sports car with a black stripe driving on a winding road through green hills under a blue sky.

    Result.

    Full plan delivered - rolling hero and supporting stills from both locales, plus the home scene. Proofs and finals delivered inside 28 days from last shoot. Client placements awaited due to St. James’s Place compliance, so we prepared all crops for fast go-live once cleared.

Deliverables

Delivered as scoped:

  • Home: 1 still + 1 motion clip

  • Cheddar: 5 stills + 5 motion clips

  • Elgar: 5 stills + 5 motion clips
    Cropped masters supplied for LinkedIn 1.91:1 - Stories 9:16 - 1:1 - 4:5, with optional 5:4 diptychs.

Credits

Client - Avon Green Financial
Principal - Nick Morris
Director - Photographer - Drew Deas
Assistant - Tracking driver - Tom Pitt
Locations - Cheddar Gorge - Elgar Route - Home interior
Cameras - Sony A1 stills - Sony FX6 motion
Post - Capture One and Photoshop (stills) - DaVinci Resolve (motion

From brief to shoot to delivery.

Campaign-ready stills and motion with a compact unit and a reliable turnaround.

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